The Left ‘Lost’ on DEI

Let's start with the good news.

Between January 2023 and May 2025, Fortune 100 companies reduced their use of the term "DEI" by ninety-eight percent according to an analysis by Gravity Research. Within weeks of President Trump's January 2025 executive order targeting federal DEI initiatives, forty corporations made public changes to their diversity policies. Major corporations including McDonald's, Walmart, and Target announced they were ending DEI programs.

Ding, dong, DEI is dead! Conservatives celebrated as one company after another backed away from the acronym that had dominated (and in many cases, terrified) corporate America for years.

That celebration was premature.